Newsletter Stories



Article Pub Date Tags
Podcast Available: Managing Online Forums
My talk with Patrick O'Keefe, unedited
2008-05-01 podcast, forums, online communities
WIIFM
WIIFM - the most popular radio station on planet Earth
2008-04-29 relevance, wiifm
Elitist Marketing
Snobbery, schnobbery.
2008-04-29 elitism, humor, marketing
Podcast now Available: How to be an effective spokesperson in the digital age
My one-on-one with Stacy Armijo of Pierpont Communications
2008-04-17 pr, twitter, social media marketing, social media
CodeIgniter 10-12 minute change....
Using CI to change tripledogs.com
2008-04-10 codeigniter
Marketing 2.0
Assets vs. Swag. It's an easy decision!
2008-04-10 marketing 2.0
Marketing in a Recession Podcast
Podcast of our April 1, 2008 Teleseminar
2008-04-03 podcast, marketing, recession
Using Digg for Viral Marketing
Going viral with a bit of help from Digg
2008-03-18 Digg, viral marketing, social media
An easy way to kickstart your blog
The art of the riff.
2008-03-18 blogging, riffing, linkbaiting
On the danger of overthinking a software choice
Planning is good. So is execution. Make sure you've got good criteria.
2008-02-06 overthinking, software development
So....have you signed the proposal yet?
Getting your salespeople past this annoying question.
2008-02-06 sales, marketing
Simplify your Web Life
It's about the conversation, silly.
2008-01-18 marketing conversations
Most Popular Stories of 2007
Time for some self-indulgence.
2008-01-18 most popular stories
Single step or Multi-Step?
Do you do the two-step too?
2007-10-31 marketing
Three places you're not using keywords
Time to boost your Google power.
2007-10-31 keywords, SEO
Web 2.0 -- What's in it for me?
Podcast: How to take advantage of Web 2.0 in your marketing.
2007-10-22 podcast, web 2.0
Do you make these mistakes with online marketing?
It's okay to fess up -- the doctor is in!
2007-10-11 online marketing, lead generation
So you wanna write a book, part 3
At long last, the series finale!
2007-10-11 writing a book, promoting a book
Great hands, bad hands, and everything in between
What poker has taught me about marketing
2007-10-11 lead generation, poker
How are your marketing assets?
Assets grow your net worth. How are your marketing assets?
2007-09-14 marketing assets
So you wanna write a book part 2
Podcast now available.
2007-09-14 writing a book
Growing an Email List
Be patient, and you'll get there.
2007-09-14 email marketing
The Three Phases of Marketing
Are you in phase?
2007-09-09 marketing
Blue on Black
Avoid the tiny antes. Go all in.
2007-09-09 risk taking
Agile Marketing
Who wants to be nimble?
2007-09-09 agile marketing
Top 11 Lead Generation Sins
These may not be cardinal sins, but they're still costing you money.
2007-08-28 lead generation
Taking a Stand on Four Things
Four things that will change right now.
2007-08-28 personal manifesto
The Single Biggest Mistake in Online Marketing
Fix this problem and you're halfway to success.
2007-08-28 fixing online marketing mistakes
So you wanna write a book?
Thom Singer and I rap about writing books.
2007-08-13 writing a book
The hard way and the easy way
Why choose the hard way when the easy way is so much....easier?
2007-07-31 keep it simple
Introducing LeadJumper
An easy way to track leads--free in August 2007!
2007-07-31 leadjumper.com
Stacy Armijo on PR and Online Marketing
Stacy Armijo joins us to talk about PR.
2007-07-26 PR, online marketing
Buzzphrases that make me want to slap people
Buzz, buzz.
2007-07-05 quasi-random thoughts, corporate buzz speak
How Four Lines of Code Help Us Generate and Nurture Leads
Who wants a cookie?
2007-07-05 lead nurturing
Segmented Landing Pages
Your traffic is segmented...what about your landing pages?
2007-06-27 landing pages
Word of Mouth meets Lead Generation
For all of you who missed the teleseminar, here it is...
2007-06-22 word of mouth marketing
7 Ways to Rejuvenate a Flagging Online Marketing Program
Steps you can take today to fire things up.
2007-06-12 online marketing, landing pages
The Power of Congruent Behavior
How to transform your business and life with a simple concept.
2007-06-12 energizing your business
Practical Blogging Tips
Some practical tips in a 15-minute podcast.
2007-06-03 blogging
26 Ideas to Boost Your Marketing ROI Today
Yes, the same ideas that used to be on our home page.
2007-06-03 marketing roi
Marketing Makeover for your web site
A short sample of our 55-minute podcast.
2007-06-01 marketing makeover
Lead Generation Tactics: Drive Prospects to Closing Event
Put the ball in their court.
2007-05-27 closing sales
What About Leads That Don't Pan Out?
Nurturing leads who remain aloof.
2007-05-27 lead nurturing
Reduce the Heat on the Marketing Pressure Cooker: Effective Lead Generation Tactics
Webinar and after-show podcast now available!
2007-05-23 lead generation
Using PR for Lead Generation
Some thoughts on lead gen PR.
2007-05-23 pr
Lead Generation on the Web (14-page sample)
Setting strategy for lead generation.
2007-05-11 lead generation
Lead Generation Audio CD
The contents of our sample audio CD.
2007-05-03 lead generation
Building an Email List
Jen Blackert shares some ideas on building an email list.
2007-05-03 email marketing
B2B Lead Generation
A conversation with Bill Leake of Apogess Search
2007-04-20 B2B lead generation
Email Deliverability
A 30-minute podcast interview with eROI.
2007-04-20 email marketing
Alan Greenberg on Web Conferencing
A 20-minute podcast conversation with Alan Greenberg of Wainhouse Research.
2007-04-10 technology, web conferencing
The role of microcontent in lead nurturing and content publishing
Why "snack culture" matters to you...and to your bottom line.
2007-04-06 snack culture, microcontent, lead generation
Stop all the Submitting!
Do we really need people to submit?
2007-04-06 conversion rates, HTML forms
A Conversation with Sylvia Acevedo
Sylvia Acevedo of Communicard talks about her use of media to drive awareness and leads.
2007-04-02 media, pr, press
Slow down to get ahead
The value of slowing down, for pete's sake.
2007-03-26 performance
Sapient survey of CMOs
CMOs look beyond traditional agencies for interactive innovation.
2007-03-26 cmos, online marketing
Lead Scoring 101
What is lead scoring? Why should you care?
2007-03-07 lead scoring
5 ways to improve your landing pages
Who wants to make their landing pages better? Ooh, ooh, Mistuh Kottah, pick me!
2007-03-07 conversion, landing pages
Lead Generation 101 Podcast
Chatting up Maureen Carlson of LifeSize re: lead generation.
2007-02-22 lead generation, podcast
Sales vs. Marketing in the Quest for Leads?
Turn adversaries into advocates for the big win.
2007-02-20 marketing, sales, leads
Four-Minute Intro to Google Adwords
A Google Adwords intro for the time-crunched.
2007-02-20 adwords, tutorial
22 Quick Ideas for Promoting a New Site
Jump start your brain with this quick list.
2007-02-19 promotion, marketing
Why Microsites are a Good Idea for your Interactive Marketing
Learn why a microsite can explode your marketing ROI.
2007-02-15 microsites, marketing
An easy way to improve your web site content right now
Some lessons on relevance. Or is it relativity? Reaction speed?
2007-02-14 online marketing, relevance, copywriting
What I Look for in a Web Geek
Some thoughts on what makes for a quality coder.
2007-02-05 talent
19 Ways to Improve Your Web Site
A 30-minute audio podcast on easily improving your web site.
2007-02-03 usability
An Essay on Sales and Customer Service
Obnoxious sales tactics. Lousy customer service. What a week!
2007-02-02 sales, customer service