Bling! Bling!

If I were to buy you a Lotto Texas ticket right now, the chances of that ticket matching all six numbers would be one in 25 million.

If you listen to this audio podcast, you'll have at least one shot in four in making your web site better than your competition's.

Take a look at your web site. Go ahead, don't worry about being shy. Take a good look, the kind of look that takes you a few minutes to absorb all the details. Pretend you're trying to memorize the face of a loved one right before you take a very long trip to a distant country.

Now, close your eyes. (Work with me here.)

You should be seeing your web site in your mind's eye, floating in a sea of black, for dramatic effect. Now, without mercy, rip your logo off the web site and replace it with the logo of your most hated, reviled, and despicable competitor. (If you're too saintly to discuss your competition in such terms, then may I remind you that these are the low-life you-know-whats who are at this very moment plotting to take the food out of your kids' mouths.)

Okay, now that you've performed this surgery, how do you feel? A bit dirty perhaps, maybe even a little shocked. Shocked? Why shocked? Because your web site probably looks just like your competitor's site!

Yes, yes, you may have different fonts or colors, but really, at the end of the day, a web site is a web site is a web site. And your web site is just...a web site. With all the things you would expect. All the things your designer said you needed to have.

Guess what? Somebody told the other guy the same thing. You and your competitor have been playing me-too for a while now. But don't feel foolish, because everyone's been doing it for so long that nobody notices anymore.

But now you know it, and that's gonna bug you. I know what kind of person you are. You've just been let in on a dirty little secret: If the other guy is being just as knuckleheaded and counterproductive as you are, then beating him should be really easy.

Stop being a knucklehead yourself!

Ask yourself: did you really work this hard to create a me-too web presence? One that doesn't help your business in any tangible way, but boy, doesn't it look pretty? Are you sick of the fact that your site won your ad agency a bunch of awards, but doesn't actually help you make money or create value?

It's time for a makeover! For most of you, it means taking your very beautiful web site and giving it a practical, pragmatic edge. Kind of like a beauty queen with a PhD or a jock with literary sense and witty banter.

Makeover? What is this? I'm busy! Who asked for a makeover?

We're not talking about bringing in a sassy diva type into your office. Or a technical consultant who will talk your ear off about conversion rates and HTTP processes and CAPTCHA devices for lead generation forms.

No, here's what you're about to learn:

Best of all: we kept things short! Just one hour. Oh wait, it gets better: we recorded it as an audio podcast, so you can listen to it on your computer, download it to your iPod, or burn it to a CD to listen to on your morning commutes.

All of this information can be yours for a very low price of $27. When you consider that most experts charge $100 to $150 an hour to give the same advice in the same amount of time...well, you'd just have to be silly to not take us up on this offer.

Just in case you need convincing...here's a bonus!

If you buy this audio program, we'll give you 15 days FREE in our Lead Generation Center as a Silver member. During that time, you'll get all the access you ever need to special reports, podcasts, and even software to help you with your lead generation programs.

Let's Get Going!

So let's summarize the offer: use the Paypal or Google Checkout button below (your choice--remember, they both let you use Visa or MasterCard) to order your audio program.

When we get your payment, we'll send you a detailed email on how to download your materials. You can listen to them on your computer, download them to your iPod, or burn them to CD to play during rush hour traffic. Take lots of notes, and try out some of the things we suggest. We'll also send you another email giving you access to the bonus materials.

So if you're ready--here's where you buy.



Tom's Personal Guarantee

Listen to this program, and try the ideas in it for 30 days. If something doesn't happen for you in that time, or if you're totally not seeing results, then we will donate 1 free hour of lead generation consulting over the phone to get you back on track. We will do anything it takes to get you moving again--optimize a landing page, give you advice on improving your lead sources, help you identify target markets.


Thomas Myer is the Top Dog of Triple Dog Dare Media, an Austin, TX boutique consulting group that helps customers with online marketing and lead generation programs. He is the author of the O'Reilly Shortcut Lead Generation on the Web (available from the Triple Dog Dare Media newsletter page). He has also authored books on XML Web Development and Macromedia Dreamweaver, as well as dozens of articles on web development, usability, portals, and small business topics.