About Us

Blame it all on our roots, as Garth Brooks sings. We're not interested in all that stuff that our competitors care about. That's right...we're not going to take on projects to win awards and show off for all our peers. Nor are we going to jack up your rates after moving into swank downtown offices. And you'll never see us sipping lattes and discussing Derrida and how dialogic transformations can help operationalize your digital strategy.

We're high-speed, low-drag, and care about results.

Specifically, we care about the kinds of results that you care about. For example, turning out white papers that move prospects closer to the close. Technical documentation that reduces call volume to your support staff. Articles that give your company face time in the media (and make your PR agency very happy). Microsites that hoover up leads like nobody's business.

At the same time, we also deeply care about who you are, as we're interested in good fits.

We're fond of saying that we're a problem-solving agency. You bring us the problem, we work on solving it. If this sounds like a good thing to you, drop us a line.

What's with the name?

We get this a lot. "How'd you come up with your name? Did you have three dogs?" Well, in point of fact, we sorta kinda did, but really, we thought about naming the firm after the principals but then hated the way it looked.

Why? Because (1) we looked like a bunch of lawyers (no offense to the attorneys out there) and (2) we looked like everybody else in this business. (Did you see that? That was a back-handed compliment thing we just did. Except we forgot to bring the compliment.)

Then one day, we were watching one of our favorite movies of all time, A Christmas Story, and that scene came on where Schwartz triple dog dares Flick to stick his tongue on the frozen flag pole.

A company name was born!

A personal note about Macs vs. PCs

Yes, Tom carries around a Macbook Pro. For those of you at Windows-centric enclaves, just get over it! Listen, Tom was a frustrated Windows user for 15 years. That's right--for 15 years he gave his money to Microsoft. We're talking Windows 3.0, 3.1, 95, NT, 2000, and XP. He jumped ship before the Vista thing. Enough was enough.

His MacBook arrived the day after his 36th birthday, and he's been in heaven ever since. But don't let that beautiful chrome machine fool you--Tom uses it for writing, perling, and UNIX work more than he does "creative" things....but he has to admit loving all that iLife stuff.

If you're interested in talking with Tom about the big switch, or just want to chat about Macs, don't be shy, just call us at 512.420.8870.

P.S. If you still doubt Tom's manliness, he is a Krav Maga student. Ask him to do lots of push ups! Or perhaps demonstrate some boxing moves.